Factors for Success in Customer Relationship Management (CRM) Systems
نویسندگان
چکیده
منابع مشابه
Exploring the Critical Success Factors for Customer Relationship Management and Electronic Customer Relationship Management Systems
Both customer relationship management (CRM) and electronic customer relationship management (eCRM) systems have unique characteristics that support customer-business interactions and are linked to internal business processes and systems across different areas for operational and analytical purposes. Such characteristics may imply that different critical success factors are required for both to ...
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What is a Customer Relationship Management (CRM) system? Not only is there little agreement on what it really stands for, there is even less agreement on what constitutes a CRM system, how it should be used, the potential of profitability gain, the impact on customer loyalty, the costs involved, the personnel needed, and the training needed for the CRM personnel. CRM system characteristics are ...
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ژورنال
عنوان ژورنال: Journal of Marketing Management
سال: 2002
ISSN: 0267-257X,1472-1376
DOI: 10.1362/0267257022775918